About

The first Nike shoe to feature the now-iconic Swoosh was introduced by Phil Knight and Bill Bowerman in spring 1972. Over the decades that have since elapsed, Nike became the world leader for performance sportswear, footwear and equipment. Today it's more than a label, it's a state of mind shared by millions of athletes around the world.

What started as a small US-based footwear distributor has grown into a global marketer of sports performance products, with innovations that are unrivaled across the world. Nike’s ultimate mission is to bring inspiration and innovation to every athlete* in the world.

*"If you have a body, you are an athlete.”— Bill Bowerman