About

ASICS has been developing sports shoes and apparel for more than 50 years now. In this time innovation has been the key to our introduction of design philosophies that have revolutionised the world of sports. At our research and development centre in Kobe, Japan, we work in close collaboration with male and female athletes. Through our scientific approach we have managed to create some highly innovative sports product solutions. Technologies such as our core GEL cushioning system and the evolutionary Impact Guidance System (I.G.S.) and Biomorphic have helped to create some of the most comfortable and performance-enhancing shoes and apparel on the market, for athletes and active consumers alike.

The Name

Our company name, an acronym for the Latin phrase “Anima Sana In Corpore Sano”, meaning “Sound Mind In A Sound Body”, has shaped our destiny. It is the echo of our consistency, our innovation, our commitment to quality and our originality.

Free Gait Assessment in store

Are you running in the right shoes? At ASICS store in Gunwharf Quays we offer totally free of charge to all customers the opporutnity to have a static gait assessment. This technical test will allow us to determine whether you have a tendency to overpronate, and thus we can indicate what the best type of running shoe suits for your running needs. More information on pronation can be found here.  

Philosophy

This innovative approach, based on scientific research and collaboration with athletes, has been central to our key objective:

Producing innovative sports products solutions and technologies to help athletes and active consumers achieve their goals.